For the Love of Disco

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Gordon Munro and Peter Rogers, Now everybody can get into Studio 54
1979 | Vintage poster ad for Studio 54 Jeans
Open to offers
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My love for disco and the 1970s started when I was a 7th grader in middle school. Weird, right?

I don’t recall if I watched the film 54 on HBO or if I somehow convinced my parents to let me rent it. Either way, after watching that movie I became obsessed with the magic and mystery of Studio 54. At the time, and likely for the best, I didn’t get a lot of the references that were made in the film: the Moon & Spoon, the balcony, dark rooms, party favors and I’m sure way more gratuitous things that just went right over my head.

Why I became obsessed with Studio 54 and the 1970s at such a young age is beyond me— little did I know it would largely shape my interior design and collecting choices. My living room was designed to be reminiscent of a 1970s conversation pit, melted disco balls by Rotganzen are scattered throughout my apartment, polaroids by Andy Warhol greet you in my entryway, and vintage Interview magazines are framed & hung on my gallery wall.

One of the fun things about collecting — at least for me — is that not everything needs to be considered fine art or high value. With that being said, it should be aesthetically pleasing (hopefully) and you should have a connection to the piece.

The piece pictured above is exactly that: it’s not fine art nor is it worth a lot of monetary value, it’s simply a vintage poster ad for Studio 54 Jeans— the framing actually cost 7x what I paid for the poster.

However, it’s very pretty, a relic of a time that I cherish and wish I could have experienced, plus it it’s somewhat rare. There are a number of reproductions that popup every so often but a vintage one is hard to come by— especially if it’s in great condition (which mine is not… but I wasn’t going let this opportunity pass me up).